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what is digital marketing

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  what is digital marketing                                                                                                                                                       what is digital marketing ?  Digital marketing is also known by the acronym DM.   Digital marketing is an umbrella term used to describe campaigns that use internet technology to reach a specific audience at a particular time. The main goal of digital marketing is to build brand awareness and generate customer loyalty. Digital marketing gives a better understanding of how consumer behavior has changed since digital technology was invented. Digital marketing is the practice of using online technologies and practices such as social media, search engines, email, web design, web analytics, etc., to create and maintain long-term relationships with potential partners. A good digital marketing strategy improves engagement and results for both the consumer and business. Digital Marketing is about developing techniques